Posted on November 17, 2006 11:50 AM
Interesting article at Knowledge@Wharton on product placement and marketing of non-relgious products within mega-church communities.
Product Placement in the Pews? Microtargeting Meets Megachurches
"Advertising has begun to seep into churches, and the phenomenon shows no signs of slowing down, say academic, religious and marketing experts. Among the wave of early adopters: the Republican Party, which successfully sold its platform to church-goers in the 2000 and 2004 elections; Hollywood, which discovered the economic power of faith when Mel Gibson's church-marketed film "The Passion of the Christ" became a blockbuster; and publishing, with Rick Warren's best-selling The Purpose-Driven Life, heavily marketed by a Christian publishing house."