Porsche & Cayenne
The New York Times did an article describing Porsche enthusiasts reaction to Porsche deploying SUVs.* I found it very interesting both from a business standpoint as well as from a Porsche owner's perspective.
1. Porsche needs to continue as a business
2. Porsche is jeopardizing their brand.
I have to agree that in order for Porsche to survive, they need to expand their offerings and sell SUVs(Cayenne). But at the same time, Porsche may be missing the segmentation opportunities by starting with SUVs. Deep down, I'm a bit disappointed, but Porsche has to do what they have to do in order to stay in business. I'm definitely not one of the ones first in line to get the Caynne since I'm really not a fan of SUVs. Hopfully it does become successful so that Porsche can put their concentration on winning more races.
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A more heated discussion is happening at Rennlist (a very active Porsche enthusiast newsgroup)