Amazon to Take Searches on Web to a New Depth (free NY Times Registration Required)

Interesting article reviewing A9's services. This startup founded by Amazon is the research and development for Amazon's search technology. The article describes some interesting features which for me weren't new. The new spin on bookmark history and annotations for the web is how it relates to search. It seems that everyone these days has their "spin" on information retrieval, basically they are finding information, searching information, getting the right answer, or managing information. While Amazon is your typical ecommerce company, Google/Yahoo/Microsoft were mentioned in the article as potential competitors in the search field...I'm not quite sure how Amazon could really play well or if at all on that playground.