Posted on January 30, 2003 09:14 PM
Attended a seminar that was presented by a Stanford GSB faculty, Chip Heath. His presentation was on how to make ideas stick. He uses a formula that makes urband legends so popular. He presented several hints for structuring how that message should be crafted so that people remember. I'm not sure if I can really spell it all out but check out his research, he's got some really interesting ideas for selling your idea.
One of the holes in his thoughts is that in order for the idea to really stick. The audience of your message must have some kind of homogenous background of experiences or common cultural or social exposure to symbols or icons that could be potentially used in a formula for crafting the message.