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Where MBAs and IA mix...
Business & Finance  |   Link

So I didn't get into business school this fall. I don't feel down on it when you know there were over 5000 application and only 300 spaces. People I probably competed with were probably my age and had already crashed and burned millions of dollars for a startup.

What was I thinking about when I started the application process?
I guess I thought I could position myself strategically in an organization that would be more sympathetic to the user experience design and development process. I envisioned better products developed by user research and not just market research. I saw the future of better designed services and products. I thought by getting myself into a b-school I could do more by directing corporations into more user-oriented development. Was I dreaming? I don't think so. I'm not alone thinking about that. But business strategy is still an important componant to being an IA.

IAs can really be anywhere in the org chart. It's a matter of who hears them.

Posted on September 06, 2001 06:24 PM