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« HBR September 2001 | Main | MBAs and IA as Revisited »

Do user's really know what
Information Architecture  |   Link

This is an interesting question that I've been tackling the last couple of weeks since discovering some articles by Clayton Christensen of Harvard Business School. I guess there's something instinctual of what he has mentioned about disruptive innovation, listening to your customers, and what Guy Kawasaki has mentioned a few times...you need to be ahead of the curve...an example of a company who did listen to their customers but it didn't take them anywere: Digital Equipment. There's probably a whole lot more.

Should we be really listening to what the user wants for information?

I'll have to retreat and figure this out.

Posted on October 28, 2001 12:27 PM